12 research outputs found

    Digital gamers' attitude towards intention to continue playing digital games

    Get PDF
    User-centered design of digital games calls for a clear understanding of the mind and the thinking of digital gamers. This understanding is important because it allows digital games designers to create games with the right game dynamics to capture a specific market segment. In the past, digital games were produced without prior consideration of the human factors which were difficult to define and measure. Fang & Zhao (2010)paved the way towards the use of technology acceptance model to ascertain the degree of emotion flow which induces the desire to continue playing digital games. This paper used snowball sampling (Wright&Stein , 2005; Blernackl , 1981 ) to collect data which was used in the analysis to estimate how compatibility,trialability, observalability and attitude influenced the intention to continue playing digital games and how they affected actual behavior playing digital games. It was found that digital gamers’ attitude towards intention to continue playing digital games wassignificantly influenced by attitude beliefs compatibility and trialability. Observalability of digital games by digital gamers significantly increased intention to continue playing digital games

    The influence of Electronic Word of Mouth in social media on consumers’ purchasing intentions in Jordan

    Get PDF
    The emergence of Social Media has provided an electronic word of mouth (eWOM) with a new perspective by allowing users to share their opinions and experiences about products or services with familiar people who they know already such as acquaintances and friends. This new way of eWOM is likely to have a more massive consumer impact. In the Middle East counties, minimal studies have determined what makes particular online reviews to have more impact than others. This study aims to explore the determinants of eWOM information on social media which influence the purchasing intentions of consumers in Jordan. For exploring these determinants, the information acceptance model (IACM) which developed by Ismail Erkan (2016) was adopted and used in this research.The data has been gathered using a questionnaire and was checked and analysed by using both SPSS and Smart PLS Software. The sample consists of 300 social media (Facebook) users in Jordan. Facebook was chosen because it is the most social media platform frequently used in Jordan. The data analysis results provided that information quality, attitude towards information and need of information affect significantly information usefulness, which affects information adoption significantly. However, there is no relationship between information credibility and information usefulness. An information adoption and attitude towards information were found to effect consumers’ purchasing intentions. In terms of practicality, this study helps marketers for understanding eWOM dynamics on social media platforms and consequently developing better strategies of marketing

    Value added service entrepreneurship development through Melaka K-Economy incubator complex

    Get PDF
    Since 1st. April 2001, Melaka State has embarked on a programme to develop value added service entrepreneurship through Melaka K-Economy Incubator Complex. The idea draws on the principle of interdependency and sustainability through many overlapping network system and system of clusters which have shown to be more robust and developmentally successful. Many authors such as Gouranga Gopal Das 1 has shown some quantitive evidence of the interdependency of Trade, Technology and Human Capital. This paper has brought the idea further in suggesting the implementation procedures which can be followed by developing countries such as Melaka which is striving to be an industrialised state by the year 2010. The implementation procedures feeds on the logic that as the rural areas are the geographical location where there is a sufficient density of human population with lower intensity of activities and a marked density of creativity; these areas should be a subset of the innovation system which can become a catalyst to the K-Economy development of any country. Many practices so far has neglected and ignored the role of the rural areas in the economic development of a nation other than the fact that they provide a pool of cheap labour. Initial surveys done in Melaka has shown some indication that contrary to present practices, rural areas play a significant role in the economic development of a nation because potentially they are capable of providing knowledge workers and creativity factors which are essential for the growth of value-added businesses. The paper also discusses the structure of the internetworking which is employed to maximise the effectiveness of the knowledge factor. This internetworking takes into consideration the division of focus and division of skills in delivering three important elements of the innovation system; viz-a-viz business capability, research capability and development & design capability

    A User-based design process for web database: Case study melaka k-economy incubator database

    Get PDF
    The paper proposes a novel concept in designing a data integrated web database which incorporates three kernels which point towards database cells related to the development of Melaka K-Economy Incubator catalysed by Cottage Industries, Investors' Trend and Intellectual Properties resulting from the research work from local universities and research institutes. The study takes into consideration many factors which facilitate improvement on human computer interaction (HCI) with regards to efficiency and QOS as perceived by the user. Research by V.A.J. Maller 1 has indicated that failure of systems analyst and designer is a dominant factor in deciding efficiency and QOS of any data integrated web database. In this study certain features have been added to design of the database to ensure that the negative effects of systems analyst and designer failure is minimised. The user-based design process is an extension of the work of Eillen G. Abel et al 2 who designed the web interface and whose idea is currently further developed to design a web database where design decisions emanates from the user rather than from the designer view point throughout the process

    Factors that affect spatial data sharing in Malaysia

    Get PDF
    This paper examines the phenomena of the local government’s inadequate reaction to the national programme of geographical infrastructure for the effective sharing of spatial data in Malaysia. We investigate the determinants of sharing data for Malaysia’s spatial data infrastructure (SDI) and aim to define the model for spatial data-sharing of Malaysia’s local SDI. The main contribution of this paper is an explanation of the novel methodology to study factors that affect spatial data sharing including a new qualitative analysis method through an interview with people concerned in this field, including engineers, technicians and academics, which was undertaken in Kuala Lumpur, and a new methodology to identify the necessary approach that affects spatial data sharing. An interview and a questionnaire were used in this study as part of a sequential exploratory approach. Among land use, Plan Malaysia, and Telekom Malaysia Berhad TMOne, 15 participants were interviewed in-depth to obtain their responses, and 83 individuals took part in the survey questionnaires. Interview data were measured by content analysis, while questionnaire data were measured by partial least squares analysis. In the structural model analysis, Smart PLS was used to choose the fit items based on validity and reliability measurements. According to the hypothesis measurement, technology and organisation both significantly affect the practice of spatial data sharing, but human resources and spatial data do not significantly affect it. All R-Squared values represent a value above 56 per cent for the human resource aspect, technology aspect and spatial data aspect. However, the R-Square value for spatial data sharing is 47%. Spatial data and human resources have a less substantial impact on spatial data sharing; hence, this study proposes a national awareness programme and mentoring to improve local SDI support for spatial data sharing

    Modern city issues, management and the critical role of information and communication technology

    Get PDF
    Cities are currently dealing with major difficulties that no longer allow slight adjustments to the way cities operate. Instead, local officials must devise creative, transformative solutions. Fortunately, novel approaches to municipal administration and technological advancements are providing city officials with new and beneficial tools. As a result of these improvements, citizens, businesses, and other groups in the city will be able to actively participate in implementing the reforms. In a nutshell, technology can assist cities in becoming smarter. This paper highlighted the implications of the management challenges of cities, the types of cities, and the issues that cities face during epidemics. A coordinated approach that reacts to both COVID-19 and climate change is required to avoid negative outcomes from both. To figure out how Malaysian city administration works and how important information and communication technology is in Malaysian smart cities, it is important to look into technology and data opportunities

    Influence of normative beliefs on behavioral intention of Malaysian digital gamers to continue playing digital games

    No full text
    Malaysia intends to become a hub of digital games entertainment industries in the future. Malaysian digital games designers are at the moment focusing on digital games which exploit one source multi use platforms for the cloud playable on PC, mobile systems and consoles. These types of digital games rely on social network, family participation and group game play. This section reports on the analysis of normative beliefs influenced by important referent individuals or groups such as family, friends and social game community. Normative beliefs have been referred to as subjective norm (SN). In this study, subjective norm has three antecedents: Family, Friend, and Social game community. From analysis, it was found that these antecedents have 26% influence on subjective norm (SN) judging from the value R 2 =0.26. These three antecedents are significant since p-value < 0.001. The behavioral intention to continue playing digital games is affected by normative beliefs by 15% since the measured value of R 2 =0.15. Social game community which has 57% influences on subjective norm plays an important role in the adoption of digital games. From the analysis, it was also found that family has 29% influences and friend has 14% influences on digital game adoption

    Factors Affecting Stakeholder Acceptance of a Malaysian Smart City

    No full text
    Smart city technology is only considered in some cities depending on the resident requirements, whereas smart initiatives are adopted easily in others. One of the first critical steps toward understanding these aspects of Malaysian smart cities is to empirically study the citizens’ and government agencies’ aspirations to use smart city services. A Malaysia Smart Cities Stakeholders Adoption Model (MSCSA) as a case study based on the unified theory of acceptance and use of technology (UTAUT2) is being developed and evaluated in Kuala Lumpur, Malaysia. An in-depth interview with expert staff from the Plan Malaysia smart city department and Telekom Malaysia Berhad (TM one) was conducted using a mixed-methods approach. To determine the influence of seven parameters on behavioural intentions, specifically the choice to build a smart city, quantitative data were collected as questionnaires. These parameters were self-efficacy, expected effort, perceived security, perceived privacy, price value, trust in government, and trust in technology. Citizens’ intentions to use smart city services were significantly influenced by each of these characteristics. There is a definite association between perceived privacy and perceived security as a core aspect of trust in technology, as well as price value, a core aspect of trust in government. When the trust in both these is strong, stakeholders are more willing to adopt and pursue smart city services. These studies provide city officials with a technique for measuring citizen desire for smart city services, as well as outlining the components necessary for establishing a good smart city strategy that is successful
    corecore